Flexible typograpghy
Clear messages need a flexible typography. We chose the well balanced sans family Play, which is available in Google Fonts, both desktop and webfont possibilities. We mainly used Regular and Bold thickness, but overall the whole perspective of the font family is available.
Font usage for PNL is quite wide, reaching out both in digital and physical form (prints, clothing, signage etc.), and we use texts with colour filling but also strokes to separate texts with different meanings or levels of importance.
Play font Font Family (Google Fonts)
Client feedback
Our previous visual identity needed an update, Sviiter did it! Sviiter team gathered our thoughts, created a new visual and gave it content. At the beginning of the cooperation we immediately felt a friendly atmosphere, which gave us the confidence to realize the future ideas together with Sviiter.
Andre Remsel PNL Engineers
