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Pantone Color of the Year 2023: Viva Magenta - Pantone Color of the Year 2023: Viva Magenta - Pantone Color of the Year 2023: Viva Magenta - Pantone Color of the Year 2023: Viva Magenta - Pantone Color of the Year 2023: Viva Magenta


Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Moto Magenta

Motorola and Pantone have embarked on a multi-year strategic partnership where Motorola designers will be working closely with Pantone experts to discuss colors strategy within their portfolio. The partnership between Motorola and Pantone is one of shared value of—and focus on—the importance of precision in design, innovation and personal expression in color and technology. With this continued partnership, Motorola will also be making its newly launched motorola edge 30 fusion in the Pantone Color of the Year 2023 in the US and globally.


ARTECHOUSE, the leader in innovative, technology-driven experiential art, is partnering with Pantone to produce the Pantone Color of the Year 2023 immersive art experience. Curated and designed by ARTECHOUSE Studio,the multidisciplinary creative division of the company, this multisensory exhibition explores the Pantone Color of the Year 2023 like never before. More than just a colour, the installation presents a fully immersive experience that allows guests to feel the power of a hue scaled to fantastical proportions. This is the fourth consecutive year that Pantone and ARTECHOUSE have partnered to reveal the Color of the Year and the first time it is in the form of an exhibition open to the public. The exhibition will open during Art Basel in Miami Beach for Art Basel attendees and will then open to the public beginning December 3rd.


Conscious skate shoe brand, CARIUMA, is proud yet again to be named Pantone’s official footwear partner for their Viva the PANTONE Color of the Year 2023! This year, for the first time ever, Cariuma is pleased to present the Color of the Year in SIX styles, launching on December 1st. Excitingly, this year Cariuma will launch six styles in celebration of Pantone Color of the Year. Two colorways of our classic OCA Low Canvas, an OCA High Canvas, Salvas, IBI Slip-On, and our newest future classic, the NAIOCA Pro. All styles are crafted from premium ethically sourced materials such as GOTS-certified organic cotton canvas, natural rubber, recycled plastics, and premium suede from LWG Gold-Rated suppliers—every style includes our signature cork + mamona oil insoles!

Packaging and multimedia Design

Powerful and empowering, PANTONE 18-1750 Viva Magenta is an attention getting red illustrative of a new signal of strength. Electrifying and boundaryless, an animated red that instantly stand-outs and captivates the eye. Audacious, full of wit and inclusive of all, a hybrid red hue that comfortably straddles the physical and virtual in our multi-dimensional world, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit making it an ideal shade for a wide array of graphic applications, packaging, and multimedia design.


Vanessa Friedman the Fashion Director and Chief Fashion Critic at The New York Times said “let us pause for a moment to consider that word. I wonder what Mark Zuckerberg would say? I also wonder what you all would say. What does it mean that this is what could define 2023?”

Also, the colour is chosen by AI, several design critics found that the colour is moving away from the real world, to the magentaverse to click more with Zuckerberg’s Metaverse, or even TikTok which has really similar Follow button colour 🙂


RGB 187, 38, 73
CMYK 18, 98, 67, 6
HEX #BB2649


Pantone – Color of the Year 2023
NY Times – Pantone’s Color of the Year Was Made for the Metaverse
Color-Name – Viva Magenta
NY Post – Viva Magenta! Pantone’s Color of the Year 2023 is here to shop now