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Choosing the Right Paper for Your Printing Needs - Choosing the Right Paper for Your Printing Needs - Choosing the Right Paper for Your Printing Needs - Choosing the Right Paper for Your Printing Needs - Choosing the Right Paper for Your Printing Needs


When it comes to printing materials, selecting the appropriate paper is a critical decision that can significantly impact the final product’s quality, cost, and durability. To make an informed choice, it’s essential to consider two key factors: the type of paper and its grammage (weight).

Paper Types

Coated paper

Coated paper features a smooth surface due to a layer of chalk, which imparts a semi-matte or glossy finish. This type of paper is an excellent choice for materials with vibrant images and photographs. For instance, semi-matte coated paper (often known as Silk) is recommended when your printed material includes a balance of text and images. On the other hand, glossy coated paper (Gloss) is the go-to option when images dominate the layout. It’s particularly well-suited for promotional prints.

Sample: Inner communication values brochure for Ministry of Climate.

Uncoated paper

Uncoated paper, in contrast, hasn’t undergone special treatment, resulting in a textured, rough surface when examined closely. This type of paper is ideal for longer texts, certificates, books, brochures, and handwritten materials.

Sample: Catalogue for Bon Vegan – Printed to uncoated papers (Cover Serixo 270g, inside Serixo 150g).

Recycled paper

For environmentally conscious printing, you may consider using 100% recycled paper. It typically has a slight grayish tint and maintains an uncoated finish. While images may appear slightly subdued, recycled paper effectively communicates your commitment to eco-friendly printing practices.

Sample: Wesse Catalogue – Printed to recycled uncoated papers (Cover Olin Design Regular 240g, inside Olin Design Regular 150g).

Designer Papers

If you’re looking to add a touch of elegance and uniqueness to your printed materials, designer papers are the way to go. These are usually colored specialty papers that can lend an exclusive appearance to your prints. They are often chosen for premium prints like invitations, postcards, certificates, or packaging.

Sample: Thank you card for Estonian Internet Foundation (Printed to Arjowiggins Pop’Set Rich Black 350g).

Cardstock (board)

When compared to paper of the same grammage, cardstock offers greater stiffness and thickness. This feature makes it an excellent choice for applications where durability and a substantial feel are essential. Cardstock is frequently used for postcards, packaging, and the top pages of wall calendars.

Sample: Nutritional Yeast package for Bon Vegan, printed on Stora Enso carton CKB Nude

Paper Grammage

The grammage of paper refers to how many grams one square meter of the paper weighs. Understanding grammage is crucial for selecting the right paper for your project. Here’s a breakdown of common grammage categories and their typical applications:

By carefully considering the type of paper and its grammage, you can ensure that your printed materials are not only visually appealing but also align with your intended purpose, whether it’s conveying a marketing message or preserving the elegance of an invitation.